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Olivier Rousteing

WWD



PARIS — Balmain creative director Olivier Rousteing has wanted to develop perfume for the house forever. And now, the dream has become reality with Les Éternels de Balmain, a collection of eight fragrances.
It’s like la madeleine de Proust,” said the designer, whose mother sported Guerlain’s Shalimar. His grandmother wore Chanel No.5. “A funny story is that when I got appointed at Balmain in 2011, my grandma told me: ‘You remember, I was wearing Ivoire?’”
Words by Jennifer Weil